a purpose for life

About PURPLE (A Purpose for Life)

In Holland 2007, a small group of friends discussed a ‘creative documentation platform’. One which could support their ideas, helping them to manifest into their utmost potential. The theme of these ideas were ‘people’, ‘their lives’ and ‘the relationship they have with each other and their environment’. With diverse and multidimentional possibilities, an umbrella theme was required for each of the projects that ‘Purple Life’ would focus its attention on. This theme, would be ‘awareness‘.

Understanding awareness

The awareness people have in their lives, of and between themselves, and the awareness they have of the relationship between themselves and their environment. So, how does one document awareness? And what is one looking for in order to highlight it as the main subject? This rather difficult question is one that Purple Life intends to answer by simply asking questions.

Document to gain insight

With each documentation supported by Purple Life, be it film, TV, internet or book, we aim to gain an insight into the lives and relationships of people and their environment. Through impartial recorded observation of what they do, combined with questions aimed to find out ‘Why’ it is they do things that way, the results and benefits will be left solely to the viewer who’s own understanding dawns with their own sense of awareness.

Awareness is the comprehending factor that complements being conscious in any place or situation, by adding understanding to its consciousness.

Simon Ramsay.
Chairman. Purpose for Life Foundation.